Latency is delay. Latency is how long it takes the data to travel between its source and destination, measured in milliseconds. It is a function of the network path between your server and all the routers on the web.
The Internet is a collection of separate and distinct networks which exchange traffic with each other freely. The largest exchange points in the world are DE-CIX in Frankfurt, AMS-IX in Amsterdam, LINX in London. They are all Tier-1 networks and provide lowest latency and maximum reliability.
Our data center in Frankfurt has an unrivalled connectivity because it is directly connected with Tier-1 networks and DE-CIX. This means that your packet will travel less because it will have to go through the minimum number of routers. In other words, it will take the shortest path possible to its destination.
What Causes Latency
Packets don’t travel through routers instantly. Each router a packet has to travel through introduces a delay of a few milliseconds, which can add up if the packet has to travel through many routers to reach the other side of the world.
Latency is always with us; it’s just a matter of how significant it is. At low latencies, data should transfer almost instantaneously and we shouldn’t be able to notice a delay. As latencies increase, we begin to notice more of a delay.
In order to illustrate the advantage of our data center, we have prepared some charts that compare our data center latency in Europe, USA and Asia with the latency of some of the leading web hosting providers.